The New Definition of a Brand.

November 1, 2010 at 6:00 pm Leave a comment

Giving a speech at Brooklyn University soon. The subject is the new definition of a brand. And it’s this. A Brand is an Opinion. An opinion about its category that its key consumer or target finds personal and important. Check out this Brita ad. A perfect example. Their consumer is more concerned about the billions of un-recycled plastic bottles

It’s about time the obesity debate was tackled equally clearly on some famous fast food and soda websites.


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