New Microsoft TV Ad makes an important point.

November 5, 2010 at 11:50 pm 1 comment

The new TV ad for Microsoft’s new phone shows various people ignoring a mix of other people, including family and friends, because they are totally focussing on their Blackberrys etc. You’ll notice that there are three scenes with kids in. One of which shows a kid throwing a ball at his Dad. Take a look.

A well observed ad. A behaviour kids observe everyday too. What is it about these new communication devices that makes Moms and Dads deem them more important than their children and other forms of life? What are they teaching their kids?   Note to Microsoft. I hope your new phone lives up to the promise of your ad.


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1 Comment Add your own

  • 1. psoutowood  |  November 10, 2010 at 4:42 pm

    This one’s kind of sad because it just reinforces what we see happening with parents–more time texting, less with their kids. I see parents all the time at the playground who are glued to the screen, thumbs tapping away, while their kids call for them over and over. I seriously doubt a new cell phone is going to make people use it LESS. Hah!


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