Posts tagged ‘real beauty’

“Only 2% of women consider themselves beautiful.”

“If you’re not tall, blond, ultra thin and with childlike European looks, you’re not beautiful.”

That is the message many women get from beauty magazines. That’s why many women feel WORSE about themselves after they read these magazines. Stereo-typical images of  unattainable beauty. Many women develop low self esteem and eating disorders because of this imagery. This affects teen girls too. This creates a life long inner voice their heads, an inner critic, that forever whispers: “You’re not beautiful enough. Try harder. Buy more stuff.”

I led the Dove Real Beauty Campaign from it’s launch in 2004 and over the following five years. We showed attainable beauty. Healthy, luscious women, looking happy and gorgeous. A sisterhood in white underwear! Dove did a lot of research and found out some heartbreaking facts.The jaw-dropping one we used first was: “Only 2% of women consider themselves beautiful.” 

Dove’s Real Beauty campaign was featured in hundreds of talk and news programs around the world. Dove has been praised by Oprah and has had been the lead section of several of her shows. Beauty images in magazines and in TV are are now much more diverse. Dove’s viral films have also been extremely successful. Here’s a link to the most famous one- Dove Evolution

And here’s a link to the one I find most emotional. It was developed for a mother to send to her teen daughter- Dove Amy.

Dove’s mission is to broaden the definition of beauty. And it has.

I suppose I’m an activist! Maybe I’m too sensitive to sadness. I feel I have to do something. I’m really proud of all Dove’s work. Women need to know that each one of them as the right to look and feel beautiful. The people at Dove are inspirational. They said yes to the Real Beauty campaign…do it! Now, from women to men!

With my new book, The Legend Of Vysallimore, I’m trying to help fathers enjoy fatherhood and overcome some emotional barriers that can distance them from their children. The perfect Christmas present for Dad.

October 28, 2010 at 5:27 pm Leave a comment

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